Brie My Guest
Project: Recreate a logo, branding style guide, business card, and design elements for a charcuterie board company based off of the previous logo.
Prefers the color green and wants it to convey simplicity and elegance.
I began by taking elements from the previous logo design
- The font type, Turbinado.
- The greens and yellows from the olive branches and the board itself.
- I also incorporated the olive branches from the previous design into the new logo.
I then started research of other charcuterie board company logo designs to see how they conveyed elegance. The commonalities between these were displayed in simple linework and circular, like they could be used for stickers.
After different sketches and finalizing the logo, I created a style guide.
It was important to make sure there were varying logos to be used in smaller spaces but still had elements of the primary logo.
The client wanted to be able to use them for Instagram and other social media that would be viewed on mobile devices, mainly. I needed to make sure it would be viewable at such small sizes.
Once I had the logo elements created, I could then move onto the business card.
A simplified front, with a backside that displayed information alongside a QR Code that lead directly to a way to order.
